Los Angeles, California-April 14, 2022- Troika Media Group, Inc. (Nasdaq: TRKA) ("TMG" or "Company"), a brand consultancy and marketing innovations company that provides integrated branding and marketing solutions for global brands, today announced that Mission, its London-based brand experience and communications company will support Diet Coke on their 'Love What You Love' Campaign in Great Britain. Brought to life with a new creative, the campaign includes a commercial, as well as an exclusive London Fashion Week on-pack partnership in Great Britain. The integrated marketing campaign celebrates individuals that embrace a positive, unapologetic attitude, by knowing who they are and what they love, staying true to doing things their own way. TMG's Mission UK team is helping bring the Diet Coke 'Love What You Love' Above-the-Line Campaign to life, through a PR content series activation to generate coverage, awareness and ultimately, conversion. Mission has also implemented a robust influencer strategy to launch the fashion on-pack promotion through April - June, bringing to life the brand's partnership with London Fashion Week. Kevin Dundas, Mission Global CEO comments, "It's a big year for Diet Coke, and the 'Love What You Love' campaign really optimises the evolution of the brand over the past 40 years. Mission are proud to be a part of this journey for Diet Coke and the work we do within the wider Coca-Cola group, as we continue to ...Full story available on Benzinga.com
