LONDON--(BUSINESS WIRE)--A forceful international campaign to highlight “hypocrisy and contradiction” within the International Olympic Committee is to unfold across primary social media channels for the duration of the 2014 Winter Olympics. The campaign will challenge the ethical wisdom of the IOC’s award of the Games to Russia - a country whose approach to human rights and social inclusion, contradict the basic Olympic principles of fairness and inclusivity. #IOC (International Olympic Contrad
