Utilizing the Power of Symbolics for Deriving Deep Meaning on a Quant. Scale Authenticity has become the "it" word for marketers attempting to connect with Millennial consumers. Hundreds of thousands of articles have been written on this topic. Many different traits (such as honesty, integrity, and transparency) have been used to define the quality of [...]The post What Does Authenticity Really Mean to Millennials? appeared first on Sylver Consulting.