Swoop Blog Responsive Advertising: A Necessity for Responsive Websites

Mobile traffic now makes up roughly 56% of consumer traffic to top US websites. This is unlikely to be a surprise to anyone involved in digital publishing - for several years now, the mobile bandwagon has been the band-wagoniest thing for publishers, as the rise in HTML (and CSS and JavaScript) capable phones has replaced readers' keyboards with touchscreens. With this in mind, responsive design has become the de facto strategy for layouts - but by and large, the digital ad space has lagged.