switchedOn Blog Startup tips: What Softlayer CMO looks for in an agency

A couple of weeks ago I scribbled an article about whether startups should hire agencies or in-house PR people. What I hadn't touched on is how much marketing has changed and what PR agencies need to do to adapt. Agencies have the experience, reach and connections that startups don't have. But as the rules of social media, content [...]The post Startup tips: What Softlayer CMO looks for in an agency appeared first on switchedOn.