Switch Concepts Blog Is the creaking tech behind your creative ads fuelling the rise of ad blocking?

This year Cannes Lions 2016 was buzzing with discussions on some of the biggest topics in digital so it was no surprise that ad blocking dominated much discussion. On 20 June a panel moderated by Randall Rothenberg, president and CEO, Interactive Advertising Bureau, USA approached the subject of ad blocking by determining how the root [...]The post Is the creaking tech behind your creative ads fuelling the rise of ad blocking? appeared first on Switch.