Switch Concepts Blog Horizontal auctions are possible, and available

Switch responds to Alex Reinhold's article for The Drum titled: "Header bidding and DFP first look: Quick fixes to a horizontalization revolution" On the March 15, Alex Reinhold wrote an article titled: "Header bidding and DFP first look: Quick fixes to a horizontalization revolution" for The Drum looking at the inefficiencies of the traditional waterfall [...]The post Horizontal auctions are possible, and available appeared first on Switch.