Source: Switch Concepts Blog

Switch Concepts Blog Go beyond server-to-server with your ad set up and maximise revenue

Header Bidders are everywhere right now. The technology is nothing new, however, it finally seems to make sense to publishers that you need a horizontal, inclusive and fair auction to take place in order to maximise revenue. Header bidders allow publishers to increase the competition among demand partners and drive value; this hack has proven [...]The post Go beyond server-to-server with your ad set up and maximise revenue appeared first on Switch.

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Co-Founder & CEO

Tom Barnett

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