Switch Concepts Blog Forcing the horizontal trade: the time is now!

There's been a lot of talk in the industry recently about a need for fairer more transparent auction between advertisers and publishers. With traditional waterfall methods falling short of creating equal opportunities for advertisers to bid on premium inventory, both sides are looking to the industry for a platform that offers 'one auction across the [...]The post Forcing the horizontal trade: the time is now! appeared first on Switch.