Surprise Attack: Surprise Attack Consulting Appoints Paul Houlihan as Director of Business

The rapid growth of the Games-Specialist Marketing and PR Agency agency continues as they add new client, Elgato.Surprise Attack Consulting, has appointed Paul Houlihan as its new Director of Business. The agency has also picked up several new clients including an appointment as the retained Australian and New Zealand agency for Elgato Gaming, the leading manufacturer of game capture devices.Houlihan spent many years of experience in games PR at THQ and the last four years in senior rolesboth in house and at agencies working in more mainstream PR and marketing for a wide range ofbrands.As Director of Business, he will oversee all accounts and is tasked with driving the agency's growth and further establishing its position as the premier games-specialist PR and marketing agency in Australia and New Zealand.Elgato Gaming has appointed Surprise Attack Consulting as their retained agency for Australia and New Zealand to promote their range of game capture devices. Activity will focus on supporting and growing the burgeoning community of YouTube content creators in this territory."We're at a really exciting point right now with a roster of fantastic retainer clients and a strong teamacross both our Melbourne and Sydney offices," said Chris Wright, Managing Director at SurpriseAttack. "The addition of Paul into this leadership role is the catalyst for a further explosion of growthand I am delighted to have him join the team.""The industry is in a state of change, and as needs of clients continue to evolve, it will be the agenciesequipped with the right tools and people who help set the tone for what comes next," added PaulHoulihan, Director of Business at Surprise Attack Consulting. "It's an exciting time to be working ingames, and being with the team at Surprise Attack feels like coming home."