Create content that visitors want to share Does your organization view creating blog information as a chore, delegating content development and updates to junior staff or worse, not doing it at all? Then you are missing one of the least expensive and most powerful ways to engage with the public and increase your position in the search engines. Today, the blogosphere is a mainstream source of information, where public relations, market research and consumer relations intersect. What's more, a great blog can help you streamline costs for these three crucial business disciplines by maximizing consumer engagement that drives traffic to your website. That is, if you can manage to keep your blog lively and interesting enough to keep visitors coming back. The biggest secret to a popular blog is creating relevant content that compels visitors to share.Tips to make your blog worth readingConcentrate on sharing timely information and tips that pertain to your target audience.Write about topics that are newsworthy, educational, inspirational or humorous. Keep content short and to-the-point.Be consistent! Stick to a schedule so visitors know when to look for something new. Even though news items will be posted as they develop, create and follow an editorial calendar for other information.Create a Q&A section, so you have a forum where visitors can ask questions and find out what they want to know. This will also open the door for visitors to ask uncommon questions that can help you solve problems you didn't know about before.Design a poll or survey - just for fun or to find out more about what your visitors are interested in.Use Google Alerts or phrases for your industry/services to spawn new ideas for relevant blog topics.Analyze results to optimize your effortsSupport Unlimited, Inc. wants to be your partner in optimizing the benefits of your company blogsite. We will ensure that the backend contains the keyword phrases paramount in optimizing your site, as well as help you analyze traffic to ensure that your blog is maximizing your search engine results.About Support Unlimited, Inc.Founded in 1997, Support Unlimited is a Minneapolis based website development company. From start to finish we will guide you through the website design process, helping you create a web presence that fits your company. Our website design process centralizes its focus on developing strong relationships with our clients by getting to know and understand the unique aspects of each business to design and implement a web presence that leads to business growth.
