Who doesn't want to make an impact on their target audience? With so many images being presented to each of us every day, it becomes ever-important to find a way to make your important messages stand out from the crowd. You want your niche audience to feel your message, not just see it and move on to the next. To evoke that feeling, you need to go beyond the basics of your visuals. As Aristotle said, "The soul never thinks without a mental image".