Fintech firm Sub-K that offers financial tools to underserved businesses in the country through a large agent network, has launched SARTHI, a Digital Finance platform. This platform will help Sub-K to expand its further to underserved micro, small and medium enterprises (MSMEs) by offering entrepreneurs with all the tools they require to effectively manage and grow their businesses.SARTHI (Seamless Advanced Resourceful Tech-driven Hybrid Interface) is a fintech platform that will provide products namely MSME credit, digital micro-loan, gold loan, health insurance, and micro-investment. Sub-K aims to expand the product suite to a full range of loan, insurance and investment products. With the help of this platform Customers will be able to gain access to products on the SARTHI platform through Sub-K's staff and agents or on their own devices. SARTHI's programming is integrated with financial service providers and third-party partners to provide customers with more choices and quick processing.Also Read: Over 70% of the MSMEs in India likely to layoff: SurveyIn the future, Sub-K is planning to enable a complete end-to-end digital journey for its target customers who are traditionally underserved by formal financial system, stated the firm.Sub-K MD and CEO, Sasidhar N. Thumuluri says, "We are very pleased to announce the launch of Sub-K SARTHI on our 10th anniversary. This platform marks a major milestone in our digital transformation journey. We genuinely believe that the future is digital, and we are committed to bring a large number of the excluded population into the mainstream by effectively leveraging the power of fintech. Thanks to our founder's audacious vision and investors' confidence and support, we are now more ready than ever to build a world class institution in service of the nation." SARTHI was developed with advisory services provided by non-profit Accion through a global partnership between Accion and Mastercard that aims to power micro and small businesses to successfully operate in, and benefit from, the digital economy, leading to greater financial inclusion, economic growth and job creation. Through this partnership, Accion has worked with Sub-K since 2018, helping understand client needs, designing the concept for the platform, and developing operating processes, technology architecture, credit methodology and risk models. "Sub-K's proven commitment to reaching last-mile customers, their expansive reach through their agent network and bank partnerships, and their demonstrated embrace of digital technologies made them an ideal partner for our efforts with Mastercard to help microbusinesses benefit from the digital economy. The launch of this platform is an important milestone in that effort. It will ultimately provide more customers and businesses with access to a broader range of timely, convenient financial products to meet their needs," said Victoria White, Managing Director of Accion Global Advisory Solutions. "Small businesses are the backbone of the Indian economy; adoption of digital technologies will bring them into the formal economy enabling access to affordable credit, build operational efficiencies and plug into global supply chain opportunities. Analyses indicate that SMEs can see their revenues increase by up to one-third with such technology adoption. We're delighted that our partnership with Accion is supporting the expansion of Sub-K's efforts. These new initiatives are vital if we are to build a more inclusive digital economy," said Michael Froman, vice chairman and president, Strategic Growth at Mastercard. Sub-K is also receiving risk management and marketing support from Nordic Microfinance Initiative (NMI) to ensure that the SARTHI platform can reach the consumers, small businesses, and financial institutions that can benefit from it, with adequate controls in place. Related activities will include the deployment of risk tools, an advanced call center solution and enhancements to Sub-K's agent management system. "With the SARTHI platform, Sub-K's consistent client-centric approach has once again materialized as innovative services for the underserved. NMI is proud to be both an investor in Sub-K, and through our Technical Assistance facility, a partner in the actual development of the platform," said Arthur Sletteberg, Managing Director at NMI.