StructuredWeb Blog How AI and ML Can Propel Channel Marketing Automation

Data, Data Everywhere Increasingly, Through-Channel Marketing Automation (TCMA) is superseding CRM and marketing automation as the platform vendors can use to anchor their partner enablement efforts. TCMA allows vendors to not only host sales and marketing resources, but also enable partners to execute and manage sales and marketing campaigns and processes across multiple tactics at [...]The post How AI and ML Can Propel Channel Marketing Automation appeared first on Blog | StructuredWeb.