StrongView: Selligent closes merger with StrongView

Omnichannel marketing automation software provider Selligent announced today the completion of its merger with email technology company Strongview. Selligent says the new combined company is now the world's largest independent provider of orchestration and engagement solutions for relationship marketers."One of the top reasons that Extra Space Storage works with Selligent is its clear commitment to relationship marketers," Melissa Burdon, marketing optimization director at Selligent customer Extra Space Storage, said in a statement today. "We are in the midst of a customer experience transformation, focusing on identifying pain points our customers go through on their journey with us and coming up with solutions to make their experience easier and really positive. Selligent understands the human side of marketing, and the merger with StrongView provides us with an even greater ability to engage with our customers at the right time, through the right channel, to give them an engagement that matters to them."To read this article in full or to leave a comment, please click here