Strength In Members Blog How to use your Google Ad Grant to save money and pick winning ad creative across ALL Media

Late last year, we ran ads for a children's cancer research organization through an untested native advertising platform. In our case, the platform we used would place small pictures with a single headline on the sidebars or "other suggested topics" of websites ranging from the local news station to CNN and ESPN. Native is a relatively new form of advertising, so we wanted to know what type of results we should expect from it.