Don't be THIS guy! For better or worse, for most small business owners selling your products or services is a large part of the job. I used to struggle with this aspect of my business because I detest being sold to - why wouldn't a potential client feel the same? However, when I sat back a few years ago and thought about WHY, I realized what made me uncomfortable as a business owner was meeting with someone who launched into why their service/product was super swell, rather than [...]
