COLUMBUS, Ohio, Feb. 1, 2017 /PRNewswire/-Today, Strata, a leader in media buying and selling software that processes $50 billion of annual ad transactions, announced a partnership with DOmedia, the leading platform for buying and planning out-of-home (OOH) advertising. DOmedia's demand-side platform (DSP), which automates much of the OOH media buying process, powers about 10 percent of all U.S. OOH ad campaigns. The partnership with STRATA provides DOmedia with access to the 1,200 [JR1] advertising agencies Strata works with across all advertising media formats.
