PictureI heard another entrepreneur say one time that if you do not have your picture on your site you have something to hide. I beleive that and I will take a step further, if you have a family include them as well. This shows you are responsible and can take care of business outside of business. If you are single I would not put a picture of you and your cat. That is a bit creepy.Call to ActionWhat do you want me to do? Lead me and guide me through your site the best you can. If you want me to see your latest project or idea then make that a link or a button on the main page. Your navigation is crucial but somewhat secondary when you want to keep your audience focused.