Mobile marketing platform StepsAway builds mobile shopping portals for malls on top of guest WiFi access. Now the company is offering an in-store WiFi-based solution for individual retailers that can tap into CRM databases and deliver more personalized promotions to in-store shoppers. The company's flagship, mall-based offering requires the shopper to get on WiFi (there's no email address required). After he or she does that, a shopping portal (website) appears, which allows users to bro[...]
