STEAK Blog STEAK Digital Reads of the week 09/09

It's that time of the week again! Find below, this weeks digital need to know - How to Test Expanded Text Ads - rolling out ETAsis well underway at STEAK. This article gives some tips on writing ads (they don't have to just rehash your standard ad content) and how to test them against your best performing ad. Two Important Warnings for Google Expanded Text Ads - In summary, if you're using Search Partners keep one standard ad on and exclude this data from your ETA test analysis Google rolls out new solitaire & tic-tac-toe games directly in search - one less click when you have a burning desire to play solitaire How I'm Promoting My Webinar Series with Facebook Ads - really good view of how to set up a Facebook strategy using remarketing to push users through the sales cycle from bucket to bucket, so that they are constantly seeing new ads and moving bit by bit down the funnel Measuring Campaign Effectiveness: Making Search Work Harder - how Facebook makes Paid Search work harder: CPC efficiencies as users who have seen a Facebook ad then search on more specific, cheaper keywords rather than generic keywords. More lower [...]The post STEAK Digital Reads of the week 09/09 appeared first on The STEAK Blog.