Marketers today are sitting on a goldmine of first-party data-but to maximize its potential, they need to go beyond basic customer demographics and purchase data. Imagine if first-party data could be enriched with a customer's interests, media preferences, brand affinities, and trusted influencers. StatSocial enables this powerful combination of data so that marketers can identify [...]The post 5 Ways You Can Maximize First-Party Data with StatSocial Audience Data appeared first on StatSocial.
StatSocial is a New York-based SaaS platform that provides solutions such as social media analytics, data enrichment and audience intelligence for businesses.