Statistical Vision Blog Data Based Lead Prioritization: Avoiding the Traps

(This is the second part of our three-part series about Data Based Lead Prioritization. The first part can be found here.) Trap Number 2: Sending leads back to Marketing to Qualify - avoid the Pardot Pitfall (aka Ad-Hoc Lead Scoring). To recap, we have too many leads. Now, the Sales manager hears the chatter by [...]