Starwest Botanicals: Starwest Botanicals to expand direct-to-consumer business

Sacramento global spice merchant Starwest Botanicals has revamped its consumer-facing website to help educate people about the benefits of spices, teas, herbs and natural remedies. The change comes about a year after the nearly 50-year-old company was bought by Pittsburgh-based private equity firm Incline Equity Partners in a deal valued at around $106.6 million. "We want to be a resource for how to best use the products as people become aware that what they put on and in their bodies," CEO Cole...