Starbucks: Starbucks Korea has decided not to hold an e-sequence event scheduled for this summer. After controv.. - MK

Refrain from events after the Tank Day controversy Starbucks will "strengthen trust." A Starbucks store in downtown Seoul [Yonhap News] Starbucks Korea has decided not to hold an e-sequence event scheduled for this summer. After controversy such as "Tank Day" in May, it seems to focus on internal organization rather than active marketing. According to the food and beverage industry on the 14th, Starbucks Korea announced on its in-house internal network on the 13th that it will not hold the 2026 Summer e-Question, which was originally scheduled to be implemented from the 2nd of last month to the 26th of this month. The e-sequence event is an event that provides gifts to customers who purchase drinks and meet the conditions, and has been held as a representative event of Starbucks Korea twice every summer and winter. A Starbucks official said, "We have decided not to proceed with e-sequence this summer in order to focus more on restoring customer trust and maintaining our internal system." Earlier last month, Starbucks Korea made efforts to temporarily provide a full refund of prepaid cards if a customer requests it.