Stand Up Pouches Blog There Is Hidden Margin When Sourcing Your Retail Packaging Overseas

A reported 95 percent of North American companies think of their packaging at the last minute. They have a general assumption that the price difference between how their product is packaged, and how their competitor's is packaged, can't be that much. They also think no one really cares. However, there are those using their packaging as a competitive advantage, and not only are they building their sales, their margins and brand equity have soared.