Stafix Blog Transparent and customer focused in-store advertising

It is a fact that long-term relationships with loyal customers bring better value for retailers. However, building strong relationships with customers requires trust and transparency from retailers. This means, for example, clear and trustworthy advertising so that consumers don't feel that they are being misled.As this article about supermarket promotions by the Campaign business Media eloquently addresses, brands and marketers need to keep their customers at the centre of their thinking, or risk losing their loyalty.