Ask any improviser how they come up with ideas in the moment and they’ll immediately direct you to the concept of “yes, and…” “Yes, and” is the foundational principle upon which all solid improv scenes are built on stage without a script or advance preparation. Improvisers know it well and use it to develop a whole world stemming from just…
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SRW is an Illinois-based advertising agency that offers services such as branding, marketing, and content production for the IT and healthcare sectors.