SRG Blog Sales Manager Training is Getting Left Behind and It's Hurting Performance

Sales manager training is widely recognized as a key performance driver, yet many companies fail to invest in and deliver sales manager training programs regularly. In the latest episode of the Sales Readiness Podcast, our host Ray Makela sat down with Dave Lingebach, Senior Research Manager at SBI, to dive into the implications of providing dedicated frontline sales manager training.In this discussion, the two will unpack SBI's latest research, Closing the Training Gap for Frontline Sales Managers. In partnership with the Revenue Enablement Society (RES), SBI surveyed 134 commercial leaders in public and private companies to understand the impact of sales manager training on seller productivity and what modern enablement teams are doing to address frontline manager skill development.