Squawk Metrics Blog Where's the Comment Feature?

Comments are like crack. Reading comments feels like unwrapping a stream of little gifts. Managers like them because they add color and meaning to the snapshot of quantitative numbers they get from surveys. Traditional engagement surveys depend on them. Where numbers can be mysterious and opaque, comments promise nuance and context. Each one holds the promise of insight, but more often than not, underneath the gift wrap is another pair of itchy socks.