Sprout Content Blog 5 of the Most Expensive Ways Companies are Wasting Marketing Dollars

As a content marketing agency, we've talked to hundreds of companies over the years with greatly varying needs, goals and budgets and across industry verticals. As we get to know them in business development process, we often uncover surprising information about seemingly savvy multi-million-dollar companies. From working with half a dozen other specialized agencies to not having any measurable goals, here are some of the top ways we see companies wasting valuable marketing dollars that could be applied much more effectively.