Sperry is on a mission-to refashion itself from a yuppie boat shoe associated with the yachting set into a lifestyle brand more relevant to Millennial adventure-seekers, and it is calling on these consumers to help them do it. In March, in conjunction with its 80th anniversary, Sperry launched a year-long, global experiential campaign called the Odyssey Project that is sending [...]The post Sperry Embarks on a User-Generated Content Adventure appeared first on Event Marketer.
