Hootsuite today announced its acquisition of Sparkcentral, a leading SaaS provider enabling the future of digital customer engagement through 1:1 conversational messaging channels including Instagram, Facebook Messenger, Twitter, WhatsApp, WeChat, SMS, and Chat. Based in Hasselt, Belgium and New York City, Sparkcentral is a best-in-class social and digital customer care platform, with deep integrations into [...]The post Hootsuite acquires digital customer engagement platform, Sparkcentral first appeared on EU-Startups.