Spark Communications: GMC Software appoints Spark Communications to expand influence past print

GMC Software, a customer communications management tool, has appointed Spark Communications as its UK PR agency, with the objective of engaging audiences beyond the print industry. Spark won the account following a three-month trial period focused on the insurance industry, during which it had to demonstrate its ability to create content including opinion pieces and [...]The post GMC Software appoints Spark Communications to expand influence past print appeared first on Gorkana.