You can't manage what you can't measure. That's a fact. If you are serious about getting results from your company's digital marketing efforts, it's time for you to start measuring and managing the right web metrics for your organization. To date, there is no commonly accepted standard for how to measure the success of a web site, but there are some key principles that can help you set the rightContinue Reading →The post How To Use Web Metrics for Digital Marketing Success appeared first on SOWEB.