sovrn Blog 6 Ways to Optimize Your Direct Campaigns

Google Ad Manager (formerly DFP) is a complicated beast. With so many moving parts, it's easy to get lost in the details and make a mistake-or miss a fix. Sometimes, those consequences are disastrous. While Sovrn operates an exchange, our Sovrn Services team offers managed ad ops for direct campaigns as well. If your direct [...]Read More...The post 6 Ways to Optimize Your Direct Campaigns appeared first on Sovrn, Inc..