Source Intelligence Blog Complying with the EU Packaging and Packaging Waste Regulation (PPWR)

Packaging is crucial for product protection and transport, but fragmented regulations create economic burdens and market inconsistencies. It also has significant environmental impacts, consuming 40% of plastics and 50% of paper in the European Union (EU) and generating 36% of municipal solid waste. High waste levels, low reuse, and inefficient recycling impede the transition to a low-carbon circular economy. To address these challenges, the EU Packaging and Packaging Waste Regulation (PPWR) establishes comprehensive rules for the entire packaging life cycle.