It's important to remember that any marketing funnel is a series of steps. In some cases, rather small ones.For example...a visitor opts-in for your lead magnet. What do you send them next?Here's an idea.The subject line for this email could be "Quick Follow-up."Hi (First name),(Your name) here. I just wanted to check to make sure you successfully downloaded the free report you requested, (Your Report's Title). If for some reason it didn't ...