The SEA guys say that you will reach more potential customers when you target both Google and Bing. This is right. But if you have ever set up a Bing ads campaign in you may have asked yourself if it's worth the struggle. Bing Ads does not only have a bad user interface (see how much Google spoils us) but also tracking these ads with Google Analytics is not possible. Bing ads are registered as organic traffic. But there is a possibility to handle this problem.
