The Importance Of A Chief Monetization Officer We recently proposed that executive teams at software companies need to include a dedicated Chief Monetization Officer (CMzO) to own the direction of the company’s overall revenue model, including pricing, one of the most powerful sets of levers leadership has to enrich their business. Our argument is based on deep observations of how software today is sold and delivered, and how customers use and … Your SaaS Investors May Soon Demand a Chief Monetization Officer Read More »