Soft Scribe Blog Financial services and Online Reputation Management

Are you a financial services company? Should you care about your online reputation? Why? Asset managers are not selected based on proximity to one's home or office, rather based almost exclusively on reputation and referrals. A good reputation will typically generate strong referrals. While traditional word of mouth referrals are not extinct, online reputation generated from references and experiences is becoming increasingly key in manager selection. A good online reputation filled with positive reviews is more likely to result in warm leads and potential new clients. According to Forbes, 42% of U.S. adults look someone up before doing business with him or her. As Michael Fertik, CEO of Reputation.com said, "Word of mouth has given way to word of review". Nearly everyone conducts online research before spending on any product or service. Consumers interested in a financial advisor will conduct even deeper research and will most certainly not invest with...The post Financial services and Online Reputation Management appeared first on Soft Scribe LLC.