Sociable Labs Blog How Refer a Friend Meaningfully Reduces Customer Acquisition Costs

When discussing acquisition success for eCommerce brands, the discussion usually revolves around Average Order Value (AOV), Cost-Per-Click (CPC) and others.While these are fantastic metrics with a meaningful path to ROI, great eCommerce brands can most meaningfully impact customer acquisition by turning customers into new customer acquisition channels.This post explores how referral marketing amplifies your marketing activities and more specifically how it can impact your business by meaningfully reducing your cost of customer acquisition.