Sociable Labs Blog Buy vs. Build: 6 Essential Considerations When Comparing Refer a Friend Vendors

We've previously discussed the idea that online retailers should strive to execute their Referral Marketing activities "The Uber Way" on the basis that this approach is not exclusive to Uber's business model and because of the global impact it can have on your entire marketing mix.Today we'll be looking to answer the question many executives ask before becoming Sociable Labs customers.