Source: Snowflake Blog

Snowflake Blog Navigating the Universe of CRM Platforms

The remaining challenge is to find the right platform given what you’re looking for and what you can spend. You have three options: (1) Phone a friend, (2) Conduct market research, and (3) Issue a Request for Proposals (RFP). In theory, they’re all fine, but the first is limiting, and the second requires a lot of effort. Exploring is ideal... why not let others do the work for you by identifying themselves? An RFP (or its close cousin, a Request for Information) is your best chance to see the breadth and depth of the market. You should cast a wide net. If you restrict the field to just the “popular” vendors, you’ll miss products that may meet your unique needs best.

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Est. Annual Revenue
$5.0-25M
Est. Employees
25-100
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