SMT Blog What Google's Reversal on Third-Party Cookie Phaseout Means for Privacy and Digital Advertising

You may have heard that Google initially planned to phase out third-party cookies in Chrome. Now, the brand is reversing its original plans and will introduce a new approach that centers user choices so that individuals can better control their privacy settings. This was announced just this summer, and we will dive into how this affects key functionality and more for digital advertising. A Major Policy Reversal: What Happened? For years, Google has been working to eliminate third-party cookies, which many digital advertising brands have used to track users across websites. These cookies have made personalizing ads and measuring campaigns...