Smashburger: Former Starbucks executive joins Smashburger as CMO

Denver -based Smashburger has hired former Starbucks Thomas Prather as CMO. "We are delighted to welcome Thomas Prather as Smashburger's CMO and are confident that he will be an invaluable addition to our team," Denise Nelsen , CEO of Smashburger, said in a company press release. "Having previously worked alongside Thomas, I know his consistency, attention to detail and ability to stay current on emerging trends and consumer expectations will help us deliver on our commitment to exceeding guest expectations." Before joining the fast-casual brand, Prather held multiple roles at Starbucks , contributing to domestic and international marketing, brand development and product innovation. "I'm honored to step into the position of chief marketing officer at Smashburger and join a strong leadership team with an unwavering commitment to bring the brand to new and delicious heights," Prather said in the release. "Smashburger's use of high-quality ingredients, proprietary smashing process, and authentic burger preparation method are unmatched within the fast casual industry. I look forward to working closely with our passionate employees to continue sourcing the best ingredients to elevate our delicious smash burgers and delight our guests." Smashburger has 235 corporate and franchise restaurants operating in 32 states and six countries. Copyright © 2024 Networld Media. All rights reserved., source Industry News