Smartyads Blog Smartyviews: Exploring Contextual Targeting as a Solution to the Cookieless Future with Niki Bansal. Part 2: Myths vs. Realities

The era of third-party cookies is about to end, which means that marketers have to implement privacy-friendly solutions to target their customers effectively. Contextual targeting is a great alternative since it's based on the content users are interacting with. It's set up according to keywords or IAB (Interactive Advertising...