Smartcommerce: Atlanta startup SmartCommerce raises $12.2M to make digital ads more efficient

Atlanta startup SmartCommerce Inc. raised $12.2 million, according to a filing with the U.S. Securities and Exchange Commission. New York-based Argentum Capital Partners led the round, with participation from First Analysis Corp., according to a company announcement. Walter Barandiarán, of Argentum, will join the startup's board of directors. SmartCommerce, founded in 2016, produces the Click2Cart platform, which lets consumers add products to the virtual shopping carts directly...