Smartbox Group: Moonpig Jumps as Acquisition Taps Experience-Gift Trend - BNN Bloomberg
Online greetings card retailer Moonpig Group Plc announced the purchase of Smartbox Group UK Ltd as it taps into the growing demand for experience gifts over physical products, sending its shares up by as much as 14%.
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Smartbox is an Ireland-based online marketplace that allows users to buy gift cards and products for individuals and businesses.
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