Verve Group, the mobile ad tech unit of the gaming publisher Media and Games Invest (MGI), acquired the mobile gaming ad tech company Smaato on Tuesday for almost $170 million (140 million Euros). MGI Group, which trades on the Frankfurt stock exchange and a Stockholm-based Nasdaq exchange, updated its financial forecast after the Smaato deal... Continue reading »The post MGI's Verve Group Adds Smaato For $170M, Scales Up For Post-Consolidation Ad Tech appeared first on AdExchanger.
Smaato is a California-based ad tech platform that provides solutions such as omnichannel advertising, monetization and traffic management for publishers and developers.